The rise of digital collections

Digital writing is still far from developing, but the debate on the issue is now widening.

The digital collections industry has changed significantly over the years.

around the world,The NFT packaging industry has grown explosively. For example, Opensea, an industry-focused offshore NFT, exceeded USD 1 billion in volume in August 2021, and its data will be below USD 20 million by 2020.

From a domestic point of viewIn 2021, when the Internet market is in turmoil, many large companies are still choosing NFT as the direction of a more uncertain future.

With the popularity of the Internet and the advancement of people's digital life, how to identify the right devices among the countless digital devices created by everyone on the Internet? What about photos, numbers, signatures, marks, services and other valueless assets with hidden value? Advances in blockchain technology ensure that legitimate devices are marked with uninterrupted time and cannot be tracked.

However, this creates new problems.

In terms of support, all Chinese crypto-integration platforms are provided by Alliance Chain to provide basic support. This is mainly due to the inconsistency of the blockchain's original goal of "decentralizing" it.

In terms of platforms, many companies have promoted their own digital collection platforms, but compared to the foreign situation, a platform's trading volume is still very small and does not go out of cycle, so the market volume is weak. There is currently no head rig.

In view of the trade restrictions imposed by laws and regulations and business media, the sale of digital collections is still the leader of retailers and authors. Goods do not have a second market for exchange and export.

01

Year 2021,A booming year for the digital collectibles market

Overall, internal NFTs started late, in integrating digital marketing into the primary market. Ant Chain, Zhixin Chain and Super Chain represented by Ali, Tencent, Baidu, etc. are used as representative platforms, including Tencent Magic Core, Ali Whale Tan (Pant Chain Fans), and NFT China. .

For example, in June 2021, Alipay banned the sale of two NFT leathers with payment code "Dunhuang Feitian, Nine-colored Deer" in the "Pant Chain Fan Granule" applet. In August 2021, the PCG sector will launch the NFT APP Magic Core and launch the "NFT Artist Program" to sell more NFT digital art products in the future.

And recently, there has been news that digital texts are going online every day.

On January 6, it was announced that music producer and rock star Zhang Chu's unreleased digital tape "Goat" had been released under the Tencent Music banner "TME Digital Collection". .

On January 5, 2022, China's first online IP digital collection, "The Great Wind Man: The World of Heaven", was first ordered with a limited edition of 2,000 copies and was announced on January 1, 2022 8th month. These are cryptographic digital products released under Tencent Cloud's "Zhixin Chain" technology contract, and are the first step for entering Chinese data into digital scripts.

At the same time, Port B's acknowledgment issue 'Billie Billy Digital Collection' announced that the first 'Pigeon De' avatar was registered and opened on January 5, limited to 2,333 pieces. the whole network. This means port B has entered the military digital collection.

For the 2022 Chinese New Year, Xiaomi announced a 3D model of its "Core Era" digital label, Tencent almost simultaneously launched its "2021 Year Care Canvas" digital collection, and OPPO also developed a small fine gift box for Search N . . - Yuan Universe Adventure digital collection.

On December 26, 2021, Yuan Vision's official website (nft.500px.com.cn) and Vision China's mini program (000681) (Yuan Vision Collection) were announced.

As of January 4, 2022, Yuan Vision has a total of 14 digital works, including "Flowers in the Wild Garden NO.1" by Jia Wei, "Matrix THE MATRIX" by Li Ge, and "Light Painting Mountains and Seas" by Wang Sibo. I sell. A brief introduction to the series and "Snow Factory" series of sun paintings, original artworks, infographics and other objects.

Based on industry standards, Yuan Vision and its top designers collaborated and shared models. After signing the license agreement, the digital works are sold through review, selection and programming, and the revenue is paid out to the content creators. that the price agrees. For companies with content, there is no risk to pay.

Although it started overseas, the digital collections industry has also flourished through many companies over the years. Digital tags have been launched not only among major manufacturers, but also in the entertainment industry such as movies, electronic games, art, theater and museums.

02 ib

The island is fragmented:

Non-decentralized development

The heart of the blockchain is the sharing of open-source data, key technologies in Bitcoin and other virtual currencies, which allow buyers and sellers to benefit from the industry, to ensure that this information is accurate and stable. At the same time, the blockchain itself has the characteristics of distributed, transparent, transparent and secure data.

However, there are different situations for special applications. A few days ago we published an article called "Best Practices Blockchain", and one of the key points is that it builds trust, speed and independence. Blockchain persistence is not easy. Contrary to the original purpose of blockchain designers, blockchains and cryptocurrencies are in many cases complex, energy-intensive and, contrary to popular belief, they are centralized.

When it comes to the digital home collections industry, this is also the "staking" movement of many companies. Especially at the technical level, all national crypto ingest platforms are provided by Alliance Chain to provide hands-on support.: For example, Ant Chain supports digital collections on Alipay and Ali platforms, Tencent Zhixin Chain supports Magic Core, and Jingdong Zhizhen Chain supports Lingxi, Jingdong Zhizhen Chain, Ant's Ant Chain, Tencent Zhizhen. provide channel support. The chain belongs to an authorized blockchain network (consortium chain).

Technically, the biggest difference between a public chain and a public chain is that the chain joint has an entry point and not everyone who wants to join can join. Membership in the organization is predetermined.Thus, cohesion is mediated by default, or at least semi-centralized.

The above Opensea statement supports crypto assets as a public key phone. Opensea is a spin-off of ETHereum, requiring users to pre-plan Ethereum wallet and plan Ether based on cost. Opensea supports payment tokens including ETH, WHALE, RARI, WETH, USDC, DAI and more.

However, the above tokens do not guarantee the middle market in China. In September 2021, 10 agencies, including the People's Bank of China and the Central Cyberspace Administration, jointly issued a financial risk hedging report. The same rules apply for fiat currency. That is to say, virtual currencies like Bitcoin, Ethereum and Tether are provided by non-financial companies using cryptographic technology and distributed money or similar technologies, and their value is that they are available in digital form. and cannot be legally paid and required. is not and should not be. It is used as currency in the store.

Essentially, the digital home business is different from foreign countries: first, close to the development or presentation of existing products or services on the platform, second, respectively. a lot is for personal writing and viewing purposes, no second company can send, Third, exchange Since the value is RMB, not virtual currency, it can not be involved in overseas digital marketing.

03

A good definition of digital collections

It is undeniable that functional improvements have led many industries to deepen Internet technology. However, in the art market, because the product is non-standard and rare, the frequency of change is less than other household appliances, and the processing level of line work is not high.

In general, lower value products also have higher exchange rates, due to the greater consumer responsibility between buyers and sellers.

Judging from the recent improvement of China's e-commerce industry, the rise of e-commerce model has changed the retail market, especially market development and reduce operating costs. Decrease in the value of a commodity based on a special price. Since internet platforms connect directly to buyers and sellers, real-time and easy-to-use exchanges tend to gradually reduce revenue to zero on average.

And buy the story that happens with other products in digital stores or department stores?

It is undeniable that unlike traditional art collections, digital collections have their own characteristics. Digital/NFT collections provide digital data with unique symbols, blockchain-based identifiers, and metadata that can vary from one to another. Technically, all digital entities are stored in a blockchain, creating an immutable record that includes information about branding, sales, and licensing for connecting, owning, or using digital tags for a digital device. Digital financial information. Depending on the nature of digital writing, digital writing can be used in events such as art, sports, fashion, channels, real estate, advertising, entertainment, sports and public health .

Now, looking at the digital scripts investment portfolio, there are digital charts and sales of IP derivatives that are sold by young and middle-aged people and platforms. The value of art depends on the ability of the artist to create digital content and the understanding of the text by new users.

If the direct selling e-commerce platform becomes a major market for digital recording in the future, it is possible that the high cost of borrowing for art applications will disappear, the cost of art will drop. and more people entering the art industry. Provisions.What is clear is that the development of the NFT blockchain has helped many young people to share their images and make their work accessible to more people.