Nike's major sports equipment receives NFT fashion and performs RTFKT

Many Nike shoe companies have made great strides in the meta world.

NFT product launcher and fashion designer RTFKT announced on Twitter on Friday that NFT had been acquired by Nike. Specific details of the company were not disclosed.

This purchase seems to be the best option. One of RTFKT's main commercial products is the integration that combines NFT with real shoes, inspired by the legendary cryptopunk NFT series. In March, the project was famous for working with high-quality NFT artist FEWOCiOUS to sell digital shoes, setting sales records of $ 3.1 million.

At the same time, since 2019 Nike has been researching blockchain technology and even patenting tokenized sneakers.

Nike President John Donahoe said in a blog post: "This acquisition represents another step in Nike's digital transformation, making it accessible to athletes and developers. The intersection of sport, creativity, sport and culture. We are a very capable creative community, and expanding Nike's digital footprint and capabilities. "

Metauniverse fashion is also a growing trend. One of the contestants, streetwear project NFT Cryptokickers, signed their first digital shoes in April with former National Basketball Association star Wilson Chandler.