The beginnings of NFT sneakers, the “cryptic fashion world” far away?

链想家 view 373 2021-12-16 17:56
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A once-worn pair of virtual Musk shoes has sparked controversy in the fashion industry and the cryptocurrency community.

An RTFKT Studio once posted a photo of Musk attending an event on his Instagram account, and Musk in the photo is wearing a unique style of shoe, sparking many fans to want to know.

NFT球鞋登场,“加密时尚圈”还会远吗?

But these are not "real" sneakers. In fact, Musk didn't wear these shoes. This is a pair of "virtual shoes" created by RTFKT Studios. It was inspired by Cybertruck, an electrician carried by Musk. For some, Elon Musk was the first person to “gift” virtual shoes.

However, the “virtual” nature of these shoes does not affect the love and affection of many people. While these shoes don't exist in the real world, they eventually sold for $ 15,000 at the time.

NFT球鞋登场,“加密时尚圈”还会远吗?

Each "Virtual Shoes" product line has a unique idea and design for each sneaker. At RTFKT Studios, these virtual shoes come under different names: Cybersneaker or NZXT (gaming sneaker).

Recently, the makers of traditional sneakers and virtual cultures have also unexpectedly collaborated across borders.

NFT球鞋登场,“加密时尚圈”还会远吗?

Sportswear retailer Nike has announced the acquisition of RTFKT, a virtual collection of sneakers and accessories. This partnership has made Nike the largest sportswear manufacturer in the United States and has been involved in meta-global competition.

According to Nike, the acquisition of RTFKT will help the company "deliver a next generation that brings culture and sport together".

"Our mission is to invest in the RTFKT brand, to support and enhance innovation and innovation in the community, and to expand Nike's digital footprint and capabilities."

NFT球鞋登场,“加密时尚圈”还会远吗?

Benoit Pagoto, co-founder of RTFKT, said: “We are delighted to be able to build a comprehensive portfolio of Metaverse. "

And Nike has patented the ability to tokenize the sneakers on the Ethereum blockchain. Nike wants to use patents to track shoemakers and use the blockchain to verify the authenticity of sneakers.

NFT球鞋登场,“加密时尚圈”还会远吗?

Named CryptoKicks in an article published to the US Patent and Trademark Office on December 10, the patent created special identifiers and NFTs for shoes based on the ERC-721 standard. In addition to representing virtual sneakers, these NFTs can record their own DNA, including certain features, colors, patterns, and backgrounds.

With NFT, virtual clothing has become a beautiful material based on the application of blockchain technology, providing new ideas for the application scenario of NFT.

NFT球鞋登场,“加密时尚圈”还会远吗?

While uncertainty persists in the market, NFTs will be the key to bringing a new era of "Supreme" to digital viewers.

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Previous: The Politburo is studying the integration of digital businesses and blockchain is creating a new foundation for the digital age. Next: When Facebook moved to the meta, it started to leap into the crypto space.

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