Why DAO is the future of creative businesses

区块律动BlockBeats view 45122 2021-12-13 09:24
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What is the most suitable organization for a creative enterprise? Is it a design company? Is it DAO? Or is it a semi-decentralized organization?

Each design organization has its advantages and disadvantages. Modern business models, division of labor, and partnerships maximize efficiency, but capital-centric models ultimately force investors to come back to trade for homes on all sides. On the other hand, in DAO, all stakeholders work together with the aim of maximizing their benefits, and the stakeholders and the organization share the same values ​​and distribute the income of the development organization, but there is still a big problem in collaboration results and content. Good management.

Currently, we are still at the initial stage of the design industry, the developer's achievement and the news traffic platform cannot be separated, which means that the content created by the developer will be weak to cope. to the platform algorithm, preventing them from being fully extended. themselves. . Manufacturers are often involved in the form of waste work. Making good use of platform traffic and eliminating revenue has become a top priority for the developer! Meanwhile, social tokens were considered unnecessary.

As a focal point for developers (individuals or groups) and communities, social tokens not only separate traffic and economics (allow them to be money in a way that isn't only provided by the platform), but also significantly improve availability in the community. With the help of social tokens, community support for developers is not just a one-off use, but an investment in the form of heritage, and the co-creation of communities. Energy can also receive returns (short or long term income.). In terms of good governance, the TCR (Token Curated Registry) mechanism makes it possible to view positive content more effectively and remove negative content. Going forward, Rhythm Lab plans to have more discussions on social tokens, business design, and DAO content.

"I live because of everything."

It is an ancient word in the African Zulu language, but unknown to most people today. These sentences emphasize the importance of community. After all, no one can accomplish everything on their own. Think about your favorite manufacturers. Without a platform to find them, you would never know who they are. Conversely, without the tools we need to create, we cannot create content that we love. In addition, good content often requires collaboration between several people, and has never been and never will be created by Netflix by one person. It stands to reason that one person can do a lot of things, but having multiple people together is only a better way, so we need a better way to build a developer community. . It is the form of business, but it is extremely inefficient and unfair. DAO was born to solve this problem.

Personal issues

There are a lot of weird thoughts in our lives, most of which are self-worship. We love to look after leaders who drive innovation. Consider, for example, the school dropout of Mark Zuckerberg, who founded one of the most powerful media companies in the world. Almost all eyes in the world are on it, and people cannot save others. The name of the Facebook employee. But the truth is, Zuckerberg didn't create it on his own. He stood on the shoulders of giants. Without the development of computers, the Internet, programming languages, and countless merchants and programmers, Facebook is exactly what it is today. But we like to forget about all the stages on the road.

Personal culture is a very important factor in the media industry, and the following situations can be considered.

Film and TV - We're only interested in directors or directors, not the millions behind it.

Music - We value singers more than any other major producer such as musician, songwriter and background musician.

In public, we love the protagonists of our channel, but we don't remember the big bosses behind them.

At the same time, it should be noted that it is difficult for people to regularly coax "home use" terms. Even the best manufacturers in all areas cannot achieve stable results. Stephen King's bestseller "The Shining" has sold over a million copies, and his worst book, "The Rose Mather", will never be sold to the public either. If even Stephen King couldn't make all the noise, why should we think we can?

banking technology

The problem with the current developer is that they support the developer. The platform uses algorithms to encourage people to create as much content as possible. However, it is difficult for these manufacturers to achieve good results, and that is how the human brain works without it.

This is why media organizations have better competition for people. The quality and variety of content in The New York Times cannot be established. Organizations with more than one designer have more options, but the developer does not. These diagrams are already very clear on YouTube.

PewDiePie is a Swedish Gaming YouTuber. He is very well known and was for a long time one of the biggest creators of the platform. A few years ago, her YouTube channel still had the highest number of users of any platform, but now she has passed her YouTube channel called the T-series. This channel is not created by one person, it is is a large media company with a lot of people and resources. Dozens of people are creating content together. Today, if a person is not in the state, their content will not be released, and content from other producers can still guarantee the quality of the channel.

Developers need to create good content. However, when the situation deteriorates, the problem arises. Unable to publish this content means:

Cannot meet the platform algorithm requirements

Your audience will slowly forget about you, making way for competitors who update frequently.

Your income is low because your income goes directly to your content traffic.

We can see that this design helps media companies almost any manufacturer. The company is a social model capable of improving the crowd to achieve certain goals, without which everyday life is impossible. However, there is no doubt that this model has its own issues. One problem is the owner's preference. Most owners are not required to participate in the day-to-day management of the business, but most receive most of the benefits of the business. Another problem is the industry itself. Every business benefits from generating income from products such as rights, operations, advertising, and investments.

It is inevitable for a large business, old or new, to use one or a combination of the two to build wealth. In general, the more these elements are combined, the more profitable the business. For example, Amazon used all of this information to fulfill its status as it is today.

old industry to scale

Before the advent of "software eats the world" a combination of trading, investing and advertising was the only way to make money. As a result, the advertising and entertainment industry has grown into one of the largest industries in the United States and around the world. However, most companies prefer to fight for the rights and interests of their members rather than those who value them. People are born to love design. From an early age we loved to draw, make music and tell stories. Many people later try this job, but cannot start a newspaper business. They must therefore work for others. Media companies know that many people are willing to choose creative work, so they take advantage of situations like this:

Because they are constantly tightening the salaries of actors, and if the artist leaves, 10 people will want to take responsibility.

Make it a model for writers to make money from their books.

Steal IPs from Creators for Big Profits

Currently, entrepreneurs around the world are looking for cash with the work of Frank Sinatra, Marilyn Monroe, Percy Klein and more. The best manufacturers around the world are not getting the payout they deserve, and because the “payout” that manufacturers receive is insignificant compared to companies, companies can outlive the developer. long.

Until the birth of the Internet, code changed everything. It's a new way to develop creativity and we have once again seen the rise of entrepreneurship.

Today's economic model

It's inevitable or a phrase, people always like to get ideas. So what are the big companies today? There is no doubt that this is a social media and tech company. The reason is simple. Putting all the ingredients together, the business model starts to work like this:



Free stuff - anyone can use it to create network problems

Volunteers add value to the platform by creating content.

Monetization Capability - The platform gives developers the opportunity to earn a portion of the revenue from content creation.

These templates allow manufacturers to ride a hamster wheel and become a hamster to create content for platforms that can no longer afford their daily costs. At the same time, the platform received a lot of money from its developers. Fortunately, DAO has shown us a new path.

the savior dao

A DAO is like a business, but better than a business and can change a business for life. All DAOs have similarities.

Decentralized informal positions Everyone has the same characteristics.

This is why media DAOs are the future of the design industry. Of course, DAO is still in its infancy. Where these technologies can go in 10 years, but now DAO has developed a vaccine that cannot be ignored. Focus on internet decentralization with Pizza DAO (DAO Developer).

The DAOs of the manufacturers are:

Implementation of Universal Basic Income (UBI) by developers

In fact, manufacturers often prefer to create, not financially, but just want their products to generate income. DAO can spend money on developers, which can be around $ 3,000 to $ 5,000 per month. In return, a portion of the proceeds from the creative content goes directly to the DAO vault. There may be some developers in this organization who make more money than others, but these successful developers won't care because DAO will fund them before they start production. , and DAO will benefit as well.

judo training

The DAO will have an oversight committee to train new developers. After the initial maintenance, the developer will have a trial period of 3 to 6 months. The board decides if you can stay, this decision is not about your financial success, but your resourcefulness, which is the combination of below:

Have you ever had an idea, been able to go to work every day, or have you just switched to writing?

He cannot deny that it is difficult for the art world to take advantage of it. But what designers need to do is prove that they are committed to creating value and making the world a better place. Since the developers have full control over the work, there is little reason. The onboarding process is not an option but to attract players as it never requires money.

accountability mechanism

"Writing is not difficult. The hardest part is sitting down and concentrating on writing. The only thing stopping you from sitting down is refusal."

--Stephen Pressfield

DAO will establish some accountability, and manufacturers will have to log in and work an hour a day to make sure their design works as long as possible. Of course, if an hour had passed and the developers were still protesting, today wouldn't be a good day for them to create. During this process, the board may review the author's excessive presence and remove him from the DAO if necessary, but the reason for deletion may not be relevant. Affects personal health or family, and the perpetrator is excluded only by DAO. It is an instrument used to measure extreme emergencies. The most important thing is to provide as little core as possible for the most independent developers.

DAO has a powerful flywheel. The more developers join together, the more money flows into the DAO vault. Finally, manufacturers will be able to meet their needs without starving immediately. If they are financially successful, DAO will help create a better base for the next generation of developers. for

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Tags: DAO
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