French fashion brand Givenchy announces new NFT collection

French fashion brand Givenchy and digital artist Chito in early spring 2022 recently launched, the new collection of the NFT series created by the two companies will also be listed on the public competition platform when it opens.

The project is led by Givenchy's Creative Director, Matthew M. Williams, and completed by London photographer Amar Singh and artists from the Rewind Collective. The script contains Trueheart content from the Early Spring 2022 series.

Matthew M. Williams said: “I have always wanted to explore exciting new areas where NFT and Chito are already working in this area. This will require our partnership to see and expand Givenchy's vision. Sell ​​in the future. Do not see.

This is not the first time that Givenchy has entered the crypto space. In June of this year, Givenchy partnered with the digital platform Veve to create an NFT collection to celebrate Pride Month. In this project, the project advertised NFT works of art and made a donation to the association Le MAG Jeunes, which supports the LGBTQIA community. While Veve provides users with an immersive experience, Openea users have a deep understanding of encryption technology.

Beyond Givenchy, more and more luxury goods companies are starting to try and create their own NFTs designed to promote their value-added products to new consumers in the digital world.

Previously, Louis Vuitton used the in-game NFT at a Restricted Design Online Celebration for the 200th Anniversary, DKNY developed a new NFT logo, Dolce & Gabbana auctioned off its digital fashion collection and Jimmy Choo also launched NFT Mysterious. The shoebox series works.