From URLs to IRLs: What does the community mean to Gen Z today?

深潮TechFlow view 78896 2021-12-16 09:03
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For Gen Z, in an age where online and offline conflict intermingle and work online simultaneously, communities have come to play an important role in our lives.

The community is not affected. A year ago, community development was not at the top of the entrepreneurial agenda.

Now, this is the bone and the magic behind today's startups, manufacturers, manufacturers, and more.

The current development and achievements of Gen Z, combined with a year of relationship segregation, has sparked great interest in startups in the community and has infused the community into the foundation of many startups. For the Gen Z brand, community is a knife that crosses the ocean of noise.

The post-epidemic period that engulfed communities and pre-emergence In the changing era of the Z Age, here's an explanation of why now is the most important time.

Translate "Community" into Gen Z

The plane brings together a group of walkers who are going in the same direction but have different objectives and do not get along well. Likewise, community housing does not bring group viewing closer together.

The characteristics of a community are its attitudes, its strength of understanding of participation and its sense of autonomy. Creating a community instead of a group can lead to equity, participation and accountability.

As Greg Isenberg noted, the goal of building communities has been to fulfill roles such as community leaders and community designers.

Second, the word Gen Z is very broad. Some of the older Gen Z graduates and entered the industry, while the younger Gen Z were only nine years old after graduating from fourth year. Because strong and interconnected communities are difficult to meet on a small scale, there are many differences between Gen Z communities. The Gen Zers themselves have become a community, and in particular technology today provides conditions. so that human tastes and tastes evolve and evolve.

... and how important it has become.

Community is very important to Generation Z. Because community stems from our need for a sense of belonging and identity in business. Brands like SoulCycle, CrossFit, Peloton, and GymShark not only sell fitness equipment, but also include important benefits in their brand to help consumers find the right people. They tell true stories.

Last year, Generation Z was the generation most affected by infectious diseases. We are the furthest from traditional communities (recreation, recreation, neighborhoods, schools), and community activities are reduced to pixels on the screen.

Generation Z is also a minimalist religion. 47% of Gen Zs do not believe they have a religious affiliation and generally have little to do with religion. It also leads to the loss of communities often associated with culture and religion.

从URL到IRL:社区对今天的Z世代意味着什么?

Gen Z are known as "the loneliest human being," and their condition only worsens in the event of an epidemic. Hence, there is no doubt that this virus has resulted in the growth of online communities such as online firefighters.

Among the many brands offering similar products, the tolerant Gen Z brand stands out. Buying from these brands is not only a purchase, but also allows you to join a group.

Participation is community trust. Turn users from viewers to developers and network sponsors. Gen Z love to engage in conversations and create unique themes for their users, all of which expand the brand's potential. We connect with a lot of the things we create.

Businesses that care about the community for their customers / consumers are the key to giving Gen Z what they want.

从URL到IRL:社区对今天的Z世代意味着什么?

What is the future of Generation Z?

The isolation period of the previous year must have been difficult. 100% virtualization has caused constant frustration in online communities, forcing them to achieve a higher or higher level of accomplishment, collaboration and functionality than face-to-face interviews.

Discussions on the fire, 1: 1 webinars and continuous relaxation for all parts of the community.

The online community is also aware of the "superpowers" to participate in all kinds of activities anytime, anywhere. We are always available to participate in community events, events or sponsorships for any reason. This situation has arisen when many people do not keep their general promises and accept them as role models.

This counteracts the dangers of building deep and strong communities. As the online community grows, the connection between it and its benefits and goals loosens.

Ironically, as communities become more accessible, its influence appears to be waning.

We are already focusing on community activities.

A pillar of community development and insurance allows members to connect in a unique way from scratch. In an evolving environment that includes online, offline and a mix of the two, community developers are often asked to focus on providing a platform independent experience that is accessible to all members of the community. community.

Activities are part of the community and have been involved in it for a long time. Whether virtual, hybrid, or face-to-face, the planning and design of an event inherently engages many community-driven minds. Arguably, nothing compares to the timing and joy of a face-to-face interview.

In other words, there are still many ways for community platforms / software to adapt to the new standard of online and offline integration.

Luma, Partiful, and Dive are just a few examples of platforms that support the management and sharing of virtual and live events.

Platforms like Run World, Urban Collection, Kumospace, Macro.io, and Gatheround have provided creative options for online virtual games on current devices like Zoom, Hangouts, and Skype.

从URL到IRL:社区对今天的Z世代意味着什么?

Apps like Discord and Geneva have a wide range of Gen Z users and have the potential to be a leader in online communication and information exchange in their communities.

However, the next wave of community platforms will provide better support and encouragement for community activities and help bring online communities into the real world.

What does it mean?

Generation Z will take the transition from one generation to the next to rethink and transform what society means to our generation. A key element in the development of Gen Z is what we love to do from previous generations and create on our own.

Web3.0 and DAOs are redefining communities

Web3.0 takes community thinking to the next level with the Decentralized Autonomous Organization (DAO), an organization where community members decide policies, goals and activities. The administration and operation of DAO is written in smart and comprehensive contracts on the blockchain, so that all changes are visible to everyone.

从URL到IRL:社区对今天的Z世代意味着什么?

Web3.0 communities, such as “great” communities, also represent community changes.

1) Because DAO's track record depends on public blockchain rather than private research, people have higher expectations for transparency, interest, and social justice.

2) DAO reduces entry block and lowers membership conversion fees. DAOs with similar responsibilities should compete for incentives to meet the needs of their members.

3) Community members come together for a common purpose (recruiting, investing, etc.) to manage assets directly via tokens, indicating community hands participation and interest.

4) Community members can use false names and can live anywhere in the world. This means that the integration of a community does not necessarily have to come from geographic, personal or past experience.

We have been involved in the industry and will play a vital role in the wave of writing and rewriting.As DAOs usher in a new wave of community development, web3.0 will change the current conception and governance of the community.

In essence, I believe that today's communities will and will be shaped as the future of the Gen Z way of life.

Where are we (Live in a community house with colleagues like Edyfi, Launch House, ADVNTR House and Together Casa.

Where do we study?(We modified existing college and school programs, which appear to be group learning, such as Maven, On Deck, and Monthly).

why we work(For example, the line between work and self-employment is blind. For example, moving away from a traditional business enterprise and starting a new business in cryptocurrencies, decentralized money deposit (DeFi), non-tokens homogeneous (NFT) and Web3. 0.

What we eat(Design, good manners, short content)

identify with anyone(DAO> religion, government, business, etc.).

The bottom line is that today there is an increase and an opportunity for community growers and Gen Z brands to sow seeds for their community. It's about understanding Generation Z and meeting their needs.

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Tags: Web3.0 DAO
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