ByteDance's meta edge layout

2021 can be considered the first year of the global meta. The main stock of the Roblox meta-world was announced on March 10, 2021 in the United States, and the meta-world began to enter the human eye rapidly. Some people are optimistic about the transition and call it “online memory”. Many adults have also reported standard metacosms wanting to eat crabs for the first time. The Meta company even directly changed its name from a commercial enterprise to a meta-universe enterprise.

Google's popular trend in the meta-universe

Big differences also have different setup steps. Tencent announced the buy-be-buy model on the Metaverse. Nvidia announced in April that it would announce Omniverse, a real-time virtual reality simulation platform for businesses, and “Engineer's Metaverse”, a virtual operating platform. The giants have been making all kinds of moves in the meta-world arena, and the competition has become very tight.

ByteDance is not a meta-world run business, it has been a long term VR / AR R&D investor in the past and has made many achievements in understanding the interactive environment and environment. . Tik Tok announced the VR conference and AR analytics, AR interactions, AR filters, and other features in 2017. In recent years, it has paved the way for accelerating the global meta process.

ByteDance invests in Meta Universe Infrastructure Company.

Recently, Zhongqu (Beijing) Technology Co., Ltd. Beijing Quantum Yuedong Technology Co., Ltd., ByteDance owns 6.6677 shares, with the addition of several joint ventures including Chinese companies, including companies related to ByteDance. % of shares. At the same time, the registered capital of the company increased by 20%, from about 162.62 million yuan to 1,951,400 yuan.

Zhongqu Technology is a VR digital twin cloud service (digital twin on the simulation and reproduction of objects in a single physical world through data processing), specializing in building 3D global fields.

Zhongqu Technology was established in 2014, founder Gao Xiang obtained his doctorate from Tianjin University, and the research direction is the 3D optical screen, which belongs to the field of 3D topography research, uses technology cutting edge to improve the 3D world. After graduation, Gao Xiang began his 15-year career, in turn responsible for production for Huawei, Thomson (THOMSON, one of the world's fourth largest consumer electronics manufacturers) and other companies. specialized in computer and network equipment. In 2014, he created his own business.

The first 3D optical inspection technologies were widely used in industry and were also very expensive. Microsoft began developing technology between Google and Apple in 2010 after the release of Kinect, a 3D motion detection camera that uses a depth-of-field camera and depth sensor to achieve three-dimensional spatial perception. The launch of these products reduced the cost of 3D photorealistic reproduction, and three-dimensional spatial digitization gradually entered the private sector. Gao Xiang saw the opportunity and started his own business.

Zhongqu technology offers many application scenarios. Zhongqu joins Alibaba Lifestyle Go to redesign the 'home' scene in 3D, highlighting the unique mix of home appliances and furniture. He's also the sole tech specialist for Alibaba's Creator Project, which helps select e-commerce companies with retail, proof-of-sale, and product acquisition. Liquor Travel is also a key player in Zhongqu. Working with Tuniu, for example, allows guests to visualize the hotel's 3D display, allowing them to make better decisions. In 2020, ByteDance's Zhongqu Technology and Xingfu Li have teamed up to provide virtual reality panoramic viewing services.

Zhongqu technology provides the most advanced data, usually taken with a third panoramic camera, and creates 3D spatial models in the cloud. Founder Gao Xiang said, “In digital twins, it's about creating meta-space processes from rooms, houses, and around the world.

Compete with Tencent for the buyout

In late August 2021, ByteDance acquired VR software and hardware maker Pico (which competed with Tencent to acquire Pico) for $ 1.5 billion (around RMB 9.7 billion), nearly nine frequencies.

Pico was established in 2015 by founder Zhou Hongwei. Previously, he was Vice President of Goethek, the exclusive developer of Oculus, the company's VR device under Meta. As of its development in 2015, the first stand-alone Pico product, the Pico 1, was released at the end of the year, as it has trained a VR technology R&D team for hardware development since 2012.

According to the IDC report, Pico expects to have a presence in the Chinese virtual reality market as a whole in 2020, and its market share will reach 57.8% in the third quarter of 2020. Since its inception, total sales number of virtual reality headsets have exceeded 500,000 units.

pico 1

Pico announced its next-gen Pico Neo3 all-in-one VR in May this year, and IDC Research believes it will match Oculus Quest2 in terms of features and price. , activate the VR / AR glass elements. Hello Light luxury time.

Pico currently holds 349 patents covering key areas of VR technology such as photography, acoustics, optics, hardware and design, operating systems, localization and tracking. Pico also holds 650 approved patents.

ByteDance announced to third parties that the acquisition of Pico will support long-term investments in VR / AR environments, strengthen Pico's power in software, hardware, technology and intelligence, and gradually increase investments long term in Metaverse installations. . Financially, ByteDance raised $ 1 billion to build its Meta Universe while exploring its own Meta Universe platform in a competition never organized by the online giant.

The acquisition of Pico is being considered by ByteDance, where many prospects will use their capital to support the VR / AR company and expand into the VR / AR industry. For Pico, ByteDance's powerful software and ecological capabilities can be used to expand the VR / AR software and hardware ecosystem.

Buy another purchase by ByteDance

ByteDance also invested 100 million yuan in the game company's mathematical code of the meta-world concept. Code Qiankun is the developer of the mobile game and complements the first game, animation development and interactive platform "Restart the World" as a complete machine system. Many people think that Code Qiankun is the Chinese version of Roblox.

ByteDance had previously invested in Guangzhou Semiconductor, so the bonus was not announced. Guangzhou Semiconductor is a Shenzhen-based company, founded in January 2020, a joint venture between VR / AR optics expert Zhu Yisheng and scientist Chu Daping, among others, focusing on diffractive optics and semi-micro-nano technology. conductor, the design and development of AR display optical chips and modules, as well as the owner of AR semiconductor optical hardware products.

ByteDance a le statut d'Ark Semiconductor.

Source: company check

Holographic diffractive optics are considered the future of VR / AR optics, and VR / AR optics are at the heart of VR / AR hardware systems. ByteDance has invested in Guangzhou Semiconductor and has a strong eye for AR / VR, you should consider setting up ByteDance for the global meta.

Meta Universe and VR / AR

To create the meta-world, AI and developers need to create content. VR / AR technology should be introduced to understand. Blockchain technology is needed to build trust in order to protect privacy, assets, and relationships in the new world.

VR / AR devices should be used as a seamless interface to create a better understanding of access. If the meta-world is the ultimate form of the internet and the ultimate goal of the next technology upgrade, VR as virtual reality and AR as reality are considered, the new technology that drives the new revolution technological.

Regarding the business implications of acquiring ByteDance Pico, Li Jinbao, principal investigator at the Hibis research institute, believes that ByteDance's genes on the Internet and its behavior (especially Douyin) combine perfectly with the metaverse . By taking advantage of this and integrating Pico hardware tools, we support hardware upgrades through the use of software. Support the integration of virtual reality software and hardware, open a full commercial chain of virtual reality hardware, software, content, applications and services, and create a complete VR / AR ecosystem with software and competitive hardware, and even the last one I hope. . Meta-world ecosystem.

VR / AR equipment can be transformed into office equipment, educational equipment and future fitness equipment. More can be written from here. Many hardware stores, such as cell phones and Apple watches, donated. Foreign meta-corporations have announced low-cost Oculus devices ($ 299) to woo the masses for the VR / AR industry, which paved the way for the development of future metaversees and the next development process.

With the continuous development of technology and the improvement of the content ecosystem, the meta-world will finally emerge, and VR / AR will be the entrance to the virtual world, and its importance will be revealed.

racetrack

In fact, besides Byte Dance, domestic and foreign technology companies will always make a difference.

Abroad, social giant Meta announced that it will transform into a corporate meta-universe over the next five years and continue to invest in the development and growth of the meta-universe with a value of 5. billion dollars a year. Nvidia released Omniverse, a powerful integration platform for overcoming the Metaverse with the power involved, and Microsoft also announced that it will create a Metaverse Marketplace.

At the Yunqi conference in 2021, the Alibaba Dharma Academy announced that it will encourage companies to develop holographic and holographic interior scenes, and meta-space-related applications will be unimaginable achieved by eating. Tencent's Tianmei studio is also hoping to release a VR game and is looking for staff. Baidu has also released Greek Land software access to the meta world.

In fact, many famous companies, such as "King Yuan Universe" and "QQ Yuan Universe" by Tencent, "Mi Universe" by Mihayou, "Qiyu Yuan Universe" by iQiyi and "End of the Dollar" by Perfect World, have completed the Meta Universe. trademarks. register as universe "etc.

Manufacturers Fight for Registration of Metauniverse Related Companies

: Company Chacha, Tianyancha, Competitive research

From the image above, it's not hard to see that 2021 is a tumultuous time for business registrations related to the Meta Universe, especially in September. In addition to the companies mentioned above, companies such as Xiaopeng Motors, NetEase, BlueFocus, Baidu, Ali, Xiaomi, Xiaohongshu and Ideal Motors have submitted meta-universal marketing requests to the companies concerned.

Luo Young-ho, who carried the product, also announced that he will enter the meta world. “Our next business is a business called the meta-universe,” he told Weibo.

Weibo de Luo Yonghao

Meta Universe has become a hot word in Chinese online business and around the world. However, most of the metaverse research companies are still just ideas and the real competition is still in the future.