Luxury brands Louis Vuitton, Cartier, Prada, Aura use blockchain to detain counterfeit

04月
21
2021-4-21 02:40
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According to Bloomberg News, Tuesday, April 21, the parent company of Louis Vuitton, LVMH, Cartier de Richmond and Prada announced their partnership with Aura blockchain. LVMH said that while blockchain technology has been used to prove the authenticity of luxury goods, brands do not intend to accept cryptocurrency as a method of payment. "Many LVMH, Hublot, Bulgari and Louis Vuitton Maisons are already working on the platform," LVMH said in a press release. A simple picture used with a cell phone can confirm the accuracy of the clock. Prior to the May 2019 news, ConsenSys, LVMH and Microsoft had reached an agreement to develop an AURA platform using blockchain technology.

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