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As reported by CryptoPotato on August 25, MicroStrategy announced Bitcoin as a key asset earlier this month, and several companies are now joining the model. Canadian joint venture Snappa and Middle Eastern food joint venture Tahinis have announced that they have distributed their money to BTC. As Snappa said, "A significant portion of our savings is in Bitcoin." The founder of Tahini sees Bitcoin as "a real free money saver that saves money in time and space". At that time, as a business, they decided to keep BTC because BTC had better options than cash.