Research shows that over 76% of consumers prefer to shop “on-chain”.

According to the news on January 24, the "Urban Digital Consumption Improvement Report" recently compiled by the Research Group of the China Macroeconomic Institute has pointed out the lights, issues and problems affecting the development of digital. rural economy. It has been slowly suppressed and broken by digital technology for a long time. The report points out that agriculture has always had problems such as opaque materials, material instability, multiple variability, etc., it is difficult to determine. The reliability and safety of agricultural products, traditional tracking equipment is high, reliability is low, and hard work. New technology has gradually solved this problem. According to the survey team's "Agricultural Product Awareness Survey" conducted by the survey team, 58.46% of consumers said that their biggest concern about buying agricultural products online is: "They are concerned about good agricultural products (new, good., Safety, etc.)", so 76.05% of consumers are willing to buy products whose quality can be traced to agricultural products from the blockchain.