Metaverse × Story Chain, the infinite potential of fabrication

天河区块链研究院 view 6 2021-11-18 16:32
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number of persons:Yuval Harari made a huge contribution in "A Brief History of the Future". "Fiction" is an important engine in the development of human civilization and human life in a huge story.

元宇宙×故事链,品牌塑造的无限可能性

The hottest word this year is metaverse. The popularity of this word has always been high, regardless of domestic and foreign companies or the technology industry.

When registering a trademark, many professions in the metaverse are registered for the first time. Whether it's planning to leave now or planning ahead for future improvements, in a nutshell, our word "metaverse" has bloomed everywhere.

What is the Metaverse?

According to "Tsinghua University: 2021 Metaverse Research Report", Metaverse is a new Internet application that combines a variety of new technologies and provides an advanced experience based on The use of technology continues in communication and is developed by twin technology digital. The Real World Mirror creates an industry based on blockchain technology, tightly integrating the virtual and real world in business, social and personal, and enabling all users to create content and change the world.

A popular understanding is that the metaverse is a virtual space., like the early Internet, the early Internet can be transformed into mailing, posting texts, then e-mailing and playing games. Now, the metaverse makes this virtual space more three-dimensional and complete, based on a better understanding of technology, so that people can learn more about the interior.

And the metaverse is also an evolving and evolving concept, with different players supporting their theme in their own way.

Now, companies like Facebook, Microsoft, and Tencent have started introducing Metaverse, and Facebook has also threatened to switch to Metaverse in five years. Why do these giants have to manage the metaverse area first and often need to express themselves in this area? Many people know that as long as they are caught in the "metaverse", they can become the pioneer of the new era and the market can rise. In fact, it is not limited to that, and preoccupying the mind of the metaverse is like a boost for the building type.

This article identifies this phenomenon from a different perspective.

元宇宙×故事链,品牌塑造的无限可能性

I just read @The purpose of the "story" of General Liang, CEO of Jiangyi Information, I think it goes very well with the metaverse, has endless places of thought, and can breathe endless life into a species.

General Liang thinks that the "chain of stories" theory depends on values. There is no so-called truth in the world, only the truth you believe in. The best way to create reality is to simulate a story environment that people can enter and enjoy.

Story Channels are thought to be different from today's "story industry", where the "story industry" is not just a writing room or a speaking room, but a “chain of stories”.The idea of ​​"chain of stories" is to treat all aspects of the industry as one big story.

General Liang believed that the "story chain" had four theoretical pillars: story anchor, metascript, character chain, and character.

元宇宙×故事链,品牌塑造的无限可能性

The advantages of the "chain of stories" theory are that there is no so-called truth in the world, only the truth that you will believe.The best way to create reality is to simulate a story environment that people can enter and enjoy.

The idea of ​​"chain of stories" is to treat all aspects of the industry as one big story.

The company's business mission is to create a story, connect real users to the story field, and become characters in the story to help the company improve the story.

The concept of “chain of stories” includes not only business models, but also processes such as product design, business strategies, business models, and business models. It contains story anchors, metascripts, strings, and characters.

anchor storyUsing story-based anchors, it overturns the customer choice management system, overturns the opponent's rights in the game, and creates a broader business environment.For example, in today's game, all the games have been played and the competition is fierce, and the metaverse is a brand new area that can bring a lot of stories and thoughts to the virtual world in games. For example, in today's modern technology,"Metaverse" will be the new form of the Internet after the mobile Internet."Metaverse" is a major wave of technological development that integrates and integrates technologies such as blockchain, 5G, virtual reality, augmented reality, artificial intelligence, Internet of things, big data and computing peak..

Metascript means your story mode is open source, not closed.Like Android, it is user customizable. The epic metaverse world provides the ultimate destination for metascripts. The real world can be "as is" because it is unique, but the metaverse can enjoy many life potentials due to virtuality.After all, fiction has always been an important impetus for human progress. In the metaverse, everyone can unleash the shackles of the terrestrial body, better complement each other in a new place of convergence, and fill a different life, according to the confidence in the digitalization of goods and personalities.

Sequencing of responsibilities means companies must continue to connect with everyone and organizations involved in their business for their brand name.You can continue to expand the character lineup in the story and help more people succeed in the story. In comparison, users can experience multi-person interactions over time, interpersonal relationships, self-awareness and different roles, and eliminate the fingers of both parties. Additionally, you can switch between different roles in different metaverses, making them more recognizable by businesses and individuals.

The visual character creates a visual "other" that allows the user to "play" on one side, creating a visual user interface.With the continuous development of AR\VR technology and the integration of the brain, it will be useful in the metaverse as more and more designs and graphics are almost identical, as the real people have become the crowds. Many virtual idol names now have this idea.

元宇宙×故事链,品牌塑造的无限可能性

During this year's 'Double Eleven' event, Taobao held 'Tmall Double 11 1st Metaverse Art Exhibition', and AYAYI, a virtual expert, was loved by many young users.

元宇宙×故事链,品牌塑造的无限可能性

The story chains created by these four themes provide an unobstructed, unobtrusive space for many businesses to enter the metaverse and establish their brand.

Zuckerberg caught his eye on Facebook.anchor story. Recently, it caught the public that Facebook threatened to turn the company into a Metaverse company in five years by changing its name to Meta and launching a new logo. Facebook has announced that it will create 10,000 new jobs in the EU over the next five years to help build the metaverse. Facebook has also launched collaborative collaboration that allows users to interact in a VR environment. It's an anchor story that gives users a head start on Facebook's never-ending metaverse perspective. You can expect that in the future you will interact with your Facebook account, and you can have an unlimited number of avatars that fill different roles: scientist, farmer, magic engineer, etc. There's no doubt that Facebook has dominated the field for metaverse story anchors.

元宇宙×故事链,品牌塑造的无限可能性

metascript, companies looking to categorize metaverses can divide relationships into countless subsections, making scripts infinitely perpendicular to specific areas and digging deeper, giving users more experience. At the same time, users and companies themselves can be involved in writing the old script. For example, create your own forest or place, time travel, raise animals, etc. A series of unique strings and characters can be created through a rich and fun metascript. Currently, many game companies have meta scripts, such as NetEase's original "Beaver Project" community game, "Lilith" game, etc. Because the metaverse is large enough, the famous new sci-fi novel "Avalanche" provides the birthplace, and features such as "Ready Player One" and "Matrix" become the legend below. More and more jobs are amazing for the transition, bringing a lot of character chains and performances.

chain responsible, this is a very good understanding of the metaverse. When you wear VR eyes or enter the entrance, you will have new personalities such as soldier, guard and professional beautician, and there are many options. And you can become a character and enjoy the unprecedented experience of different characters in different metaverses.

acting, First of all, today's video game industry and film/TV industry have produced a wide range of visuals, including characters from the Sword series and characters from the Marvel series. This characterization is also based on the use of better technology and VR technology for triangular and more precise images. Many artists are still waiting to create or discover the future.

元宇宙×故事链,品牌塑造的无限可能性

Now, the metaverse is not only attracting the attention of investors, it is also a good time for companies to develop and strengthen their brand. Virtual Vision provides rich real estate for story anchors, metascripts, character chains, and visual runes within the story chain. But if businesses and brands want to see more metaverse,You need to think about these four things., thus making the company's product development and market immersive and mobile, attracting more users and investment to stay.

In particular, if companies using the technology can now integrate with Metaverse, it will be an opportunity for the industry to grow to its full potential. For example, the blockchain can work to parse the rules in the metaverse and parse the rules of virtual objects in the virtual world. Since establishing clear rules is the foundation of any business, all of our business operations are lost when our rights are not recognized and cannot be shared, sent and stored properly. soFrom this perspective, blockchain companies can become more attractive by creating their own story chains for the metaverse of authentication and circulation, and token marketing.

In other words, in the context of offline now and online connections, real-life people are beginning to move to the mass virtual world, human being is a real digital amphibian, and the metaverse is full of 'infinite. .Each of the industries we participate in has the opportunity to think about and develop its own metaverse.

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