Understanding the Meta-World's First Roblox in One Article

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一文看懂元宇宙第一股Roblox

As of March 2021, Roblox, the Meta Universe's premier commodity, was listed on the New York Stock Exchange and now has a market capitalization of $ 77 billion. Roblox is primarily aimed at children and teens and is now the most influential sandbox game company in the world.

Roblox Corporation is an American video game developer based in San Mateo, California, founded in 2004 by David Baszucki and Erik Cassel. Roblox products under the same name, Roblox, were released in 2006 as an online game and game development platform. As of June 30, 2021, Roblox Corporation had 1,234 employees.

一文看懂元宇宙第一股Roblox

Roblox Share Price Trend

Roblox is an interactive interactive platform that creates games and larger communities, allowing people to chat, chat and create games with their peers through games. The biggest difference for Roblox as a games company is that the company provides more games than the industry involvement does. The developers of the devices and platforms come up with the idea of ​​creating immersive 3D games. At Roblox, everyone interacts with their own digital identity, and the platform's Robux revenue can be turned into real money. Roblox also supports VR tools to make it more user-friendly. These terms are very close to the meta-world, and Roblox can be considered one of the "worlds" that are closest to the meta-world.

Roblox is a neologism derived from a combination of Robot and Blocks. In a non-gaming community, platform users can play while playing games created by others, or become developers creating their own games for other games in the community. . According to Baszuki, Roblox is a 3D social platform that allows you and your friends to be role models in multiple places. You can pretend to take part in a show, pretend to survive a hurricane, or pretend to survive by catching bugs like birds. “I played pirate games like I did when I was a kid. In Roblox, people play community games to create a 3D environment.” Baszuki told Forbes magazine that he hopes to create the ultimate platform. for reflection. Baszuki sees the evolution of 3D rendering with toy design. Create a cloud-integrated 3D multiplayer gaming platform that inspires people to think, create, and share.

Roblox has leveraged the end-user experience to add a lot of new features in recent years including proximity readers, online forums, PartyPlace, virtual concerts, etc., and in October 2020 came to be. associated with the movie streaming company Wave. , developed by LilNas X concert online, also supports in-game virtual reality game development.

In October 2018, it acquired PacketZoom, the developer of mobile network optimization software. PacketZoom, with its staff and founder and CTO Chetan Ahuja, launched Roblox. Roblox acquired Loom.ai, a company that creates graphics-based 3D avatars, in December 2020. In August 2021, Roblox acquired the online communication platform Bash Video and Guilded, for $ 90 million for the latter in cash and stocks.

Roblox Corporation is a leading developer of Pocket Gamer.biz (mobile news media), ranked 6th in 2018, 8th in 2019, and 6th in 2020. Fortune News is rated as the best small and mid-sized office in the world. San Francisco Bay. Region, ranked n ° 16 and n ° 40 as in 2019 and 2021. The company is still the most recent company in the field of sport. .

Create a meta world using dialogue

It is above all for developers and developers to continue to create content using the platform of the company and the machines and tools provided by the company, for the actors of the platform and to build relationships on the platform. with the other actors.

Take the popular "Adopt Me!" for example. 'Take me somewhere else! Players can dress up by purchasing various paid items such as carts, makeup, and hair. Roblox also offers a "Pizza Place Work" which simulates working and eating in a pizzeria.

一文看懂元宇宙第一股Roblox

Adopt me! Game

一文看懂元宇宙第一股Roblox

Table 1 The 13 most popular Roblox games in 2021

Note: numbers are not noted.

Source: 01 Blockchains are classified according to media reports.

From the comments above, we can see that many popular Roblox games are inextricably linked with behavioral relationships. Roblox actively promotes the development of these games, allowing more players to spend time on the platform and helping to build relationships on the platform.

Thousands of gamers and developers try to simulate their lives here and this virtual reality makes it really useful when virtual characters, environments, needs are met, and resources are created. They are widely accepted and accepted. This is a meta-world design concept inspired by the creator of Roblox, which goes through pure gamemaking.

Roblox Global Economic System

Since this is a virtual world, of course, there has to be an independent market. The Roblox world also has its own market.

Players have their own second (virtual image) in the Roblox world. Players can use Robux (virtual reality in the world of Roblox) to purchase decorative items or clothing. Players get Robux mainly by paying real money and buying skins to pay developers. After receiving Robux, developers can convert it into cash exchange for the Roblox platform.

According to data from Roblox, developers will earn more than $ 250 million in platform revenue by 2020. Developer stake is 0.35, and Roblox's revenue from the model is over $ 1 billion. dollars. Other data shows that the Roblox platform is full of importance. In the first nine months of 2020, over 960,000 developers have completed the Robux Token Set. Of these, 1,050 developers won over $ 10,000 and 250 developers won over $ 100,000 from Robux. Judging by this data, Roblox has many developers who continue to bring the platform to life.

Inspiration Roblox

The main research team has written a summary of some of Roblox's findings.

· Generation Z the percentage of extended virtual lifespan.

· The demands for a second client or virtual client for Gen Z are increasing.

Many digital and blockchain applications in real life in the virtual world will gradually become the mainstay of real money conversion. Virtual tokens are used as a payment device, and blockchain technology (especially the recently popular non-fungible token (NFT)) is used as the virtual asset ownership trap technology.

Since the relationships in the virtual world are not independent of the real world, an increase in the proportion of virtual life will affect existing software, and Facebook and WeChat will be more affected. This is similar to Fengrui Capital's article to see if social software can be changed.

Capture the consumption and filming time trends of Age Z, the future potential in meta-universe rise time, 10 times and even 100 times more compared to Station B.

Roblox could support the future business model of the Meta Universe. Roblox tried different market models during the development phase and ultimately decided to sell the Robux (Creator Trading Plan) cryptocurrency. The facts now prove that Roblox has achieved a temporary and gradual development of an independent growth ecosystem and has maintained a strong fixity of users. Help Roblox continue its journey through the meta world by creating an open platform where developers can profit from their shared income, encouraging developers to have more and more fun.

It's also Minecraft, a creative virtual world game in nature, which was once the most popular sandbox game. Many creators took inspiration from the free design of Minecraft to create many useful effects such as the movie "My Three Body" or modify Minecraft for other games. Minecraft's creative abilities have also seen unprecedented success, with over 100 million monthly active users worldwide, and Microsoft ultimately acquired Minecraft developer Mojang for $ 2.5 billion. Minecraft and Roblox seem to have a lot in common, but Roblox has plans for development, with Roblox coming later and gradually expanding the differences with Minecraft.

Social interaction can expand the role of the meta world. What makes Tencent a leader in the global gaming industry is its relationship with the main users of social software QQ and WeChat. Most importantly, online games have a strong social impact. By combining games and relationships, any Tencent game or game published by Tencent can reach multiple users. Roblox is also a platform with many users. Because each player can have their own avatar on Roblox and that avatar can fit on any Roblox gaming platform. You can invite your friends to join you as you switch between games. The transition between different sports is a smooth and personal interaction. In this way, Roblox precision users progressed, slowly creating their own "metacosmic divide."

Performances Roblox

Roblox announced its third quarter 2021 financial statements on November 8, 2021. Roblox monthly revenue was $ 599.3 million, up 102% from the third quarter of 2020. Net fell to third quarter 2021 is $ 74 million. Donations reached $ 170.6 million, up 7% from the third quarter of 2020.

The average user base (DAU) was 47.3 million, up 31% from the previous year, and quarterly users were 11.2 billion, up 28% from the previous year. last year.

Roblox expects modern users to use DAUs between 34.6 million and 36.4 million, up from 6% to 12% last year for annual operations by 2021. The time users spend on the platform grew 3% from 29.8 billion hours to 31.4 billion hours per year. . Sales fell from $ 1.44 billion to $ 1.515 billion, up from 56% last year to 64%.

Roblox CEO David Baszucki said on a quarterly conference call: “Sales topped $ 130 million and are expected to exceed $ 500 million this year. Based on our October results, we expect we have had a good start to the last quarter of the year. , "he said.

Roblox shareholders

一文看懂元宇宙第一股Roblox

Table 2 Roblox Bars

Source: CNN website, 01 Blockchain modified according to public data

Relationship with Tencent

In February 2019, Roblox entered into a business agreement with Songhua River Investment Limited (Songhua River Investment Co., Ltd., a subsidiary of Tencent Holdings Co., Ltd.) or Tencent, which resulted in a joint venture agreement with Roblox China. Holding. Company (51% owned by Roblox). equity), Songhua invested $ 50 million in exchange for 49% of the members. The joint venture (directly or indirectly by one of the joint ventures) is designed, developed and licensed for Tencent's Roblox platform to operate and launch sports in China, including design, manufacture and operation in China. Creators of Roblox Studio. and authorize, establish and maintain good relations with manufacturers in China.

一文看懂元宇宙第一股Roblox

Describe your relationship with Tencent

Source: Roblox financial report filed with the SEC

The main goal of Roblox China Holdings is to work together to develop successful local versions of Roblox in China. Tencent is now planning to advertise and operate in the field of Roblox platform-based gaming in China under the brand name "Luobulesi". Roblox will focus on developing opportunities for developers in China to learn Roblox Studio to create and publish past experiences and concepts.

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