How do the top 5 consulting firms look at Metaverse?

01区块链 view 40993 2021-12-31 09:19
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Converting themes like meta-universes has been all the rage lately. Many large companies have taken advantage of related industries such as construction, computer hardware and software. In the past, Blockchain 01 has listed the thoughts and feelings of venture capitalists in Metaverse. Overall, we look forward to further development of the Metaverse. So what strategies do consulting firms have?

PricewaterhouseCoopers : stockage IP Metaverse.

PricewaterhouseCoopers (PwC) is one of the world's four largest conglomerates, the other three being KPMG, Deloitte and Ernst & Young. According to PwC data, PwC's global revenue for 2020 is $ 43 billion.

Recently, PricewaterhouseCoopers recently announced the announcement of "Global Fun and Entertainment Industry: Topics 2021-2025", which compiles the most entertaining information and newsletters published years ago, presented them and came up with new ideas and ideas. Among them, we present thoughts on the impact of the metaverse on entertainment and marketing news.

Today, the entertainment industry is creating its own world of film and television. Marvel's rise quickly gained traction in the entertainment industry, hoping to recreate another Marvel and create its own cinematic and television universe. Longtime Disney rival, for example Warner Bros., is developing the Game of Thrones prequel, Dragon Race, to create a stronger world.

PricewaterhouseCoopers guarantees that in the long term, Metaverse will continue to develop the attractiveness of these PIs and continue to attract consumers. Meta Universe is an open, consumer-oriented, multi-brand environment. Responsible intellectual property rights can be granted on the online platform. For example, Batman from DC Comics can interact with Captain America from Disney Marvel. It can meet the desires of fans who don't want to see the interaction of two characters on another channel like graphics or movies. Epic Games, the creator of "Fortnite" in this area, is one of the pioneers of this concept. In addition, the sale of music and retail products on gaming platforms has created a very good market share. There is no particular need to go door-to-door as customers can easily shop wherever they are.

PricewaterhouseCoopers believes that entertainment media marketing can be more profitable if customer needs can be facilitated. People want to schedule time for themselves and listen to programs easily and simply, without having to be tied to radio shows or watching movies.

In addition to making intellectual property more usable, PwC believes the VR / AR industry will grow the global market to $ 1.5 trillion by 2030. PwC believes that the benefits of VR and AR include enhancements that improve training, reduce risk, and accelerate product development and delivery.

Additionally, businesses can leverage VR and AR technology to improve business products by bringing teams from anywhere into the virtual space. Design teams can easily explore, test, and measure different concepts without investing in a physical design. This allows companies to get better products to market faster.

PwC also claims that automakers, for example, are using VR / AR technology to reduce the time between design and physical model from week to week. Protos Yonghua believes that VR / AR technology will improve the productivity or productivity of many industries, enhance efficiency and promote the development of social and economic development of enterprises.

Additionally, the global spread has forced many businesses to work from home. VR / AR technology can reduce the risk of infection and reduce the risk of infection.


VR / AR industry to add $ 1.5 trillion to global market by 2030

Source: PricewaterhouseCoopers official website

KPMG: Data privacy and security may be at stake in this transition.

KPMG is one of the world's four largest conglomerates which primarily provides audit, tax, regulatory and legal advisory services. He's in the Netherlands. KPMG will achieve sales of $ 29.22 billion in 2020.

Xie Yunze, consultant at KPMG, recently commented on the popularity of the Meta Universe. He believes that community investment promotes the long-term benefits of new technologies while largely ignoring the immediate risks. In fact, for both investors and users of technology, the privacy and security of information will be the two greatest risks affecting change.

Speaking about the world of ideas and dreams, Xie Yunze assessed the development of new technologies in the past, and said that there are many creative products, especially smart appliances and home appliances, which do not solve the dangerous case. .

Xie Yunze believes that the latest technology must overcome the risk issues to be achieved. And the Metaverse has yet to fix the problem. For example, in order to create a virtual world through AI operations, users need to wear AR / VR devices with multiple sensors. At the same time, information on the player's face, eye movements, gestures, tone, biometric characteristics and environmental characteristics were also collected. All interactions in the Metaverse, including movement, shopping, conversation about goals, emotional thinking, behavior, and personal preferences, can also be written into the Metaverse. In this way, create a safe environment. Users and gamers will also be introduced to positive behaviors such as values, life feelings, and worldviews in the meta-world. Compared to the current form of the internet, if there is a hidden security risk in the metaverse, we will be facing a very high risk.

The current meta-world strategy is too hot, and Capital ignores the risks associated with the meta-world. The meta world is not created immediately. During the construction process, many oversight concerns and policies will become a risk and not a danger to the metaverse.

Deloitte: The XR will be fully developed thanks to Metaverse.

Deloitte Touche Tohmatsu is one of the world's four largest companies along with PricewaterhouseCoopers, Ernst & Young and KPMG. In terms of annual revenue and staff, Deloitte is the world's largest financial company. According to Deloitte's 2020 revenue, it has revenue of $ 47.6 billion and employs 312,000 people.

Deloitte has previously issued meta-global alerts. The first is the "Meta Universe Series White Paper - Future Coming: Approval for Global XR Marketing". These phrases usually focus on the development of the XR (Extended Reality) industry.

According to the article, Meta Universe is still in its infancy and has the support of the required technological content as well as the development and upgrade of facilities and equipment. Used devices, Extended Reality Equipment ( XR) or AR / VR are essential. items at this point. .

XR refers to the integration of reality and virtual reality from a computer, and is a broad term for a variety of technologies such as VR (Virtual Reality), AR (Augmented Reality), and MR (Mixed Reality). ). The letter makes it clear that in today's market, VR devices account for almost half of the market and AR about a third. The rest of the store is located by MR.

With the rapid development of science and technology (5G technology, AI technology, computer vision, etc.), technology and applications such as virtual reality and augmented reality have also realized the integration and the collaboration. As a result, strategies such as MR and XR have emerged.

In the article, Deloitte divides the XR process into four stages: technology upgrade time, investment time, ebb time, and payback time. As the hardware continues, the process of upgrading the XR will be similar to that of a smartphone. Additionally, with the recent rise of the meta-global context, related technological enhancements have become increasingly common. The transition that XR enters a period of rapid growth will come sooner. For example, in recent years, many large companies have invested and invested heavily in product research.

According to incomplete data from Deloitte, from 2018 to 2020, the combined annual growth of global XR financial mergers and acquisitions reached 31%, from 14.2 billion yuan in 2018 to 24.4 billion yuan in 2020. 109 cases, by 2020, that number had risen to 166.


Source: official website of Deloitte

Deloitte also pointed out that the demand for downstream scenarios on the Metaverse is gradually increasing. Application scenarios are gradually entering all horizons. This includes VR / AR games, film and TV, entertainment and education, etc. (only for consumers). The applications facing businesses are primarily the manufacturing, healthcare, and retail industries.

Accenture: create your own meta-universe for vocational training

Accenture (Accenture, NYSE: ACN) is an international organization specializing in the management of the consulting, information technology and consulting industries. It is the largest management company in the world and one of the Fortune Global 500 companies. Its clients include more than 80% of the international organizations and governments of the Fortune Global 500. In 2020, global revenues of 'Accenture reached $ 44.3 billion.

In an interview with Fortune magazine on November 24, 2021, Accenture CEO Julie Sweet revealed that Accenture has purchased 60,000 Oculus VR virtual reality headsets for use in staff training.

Following the news, Nick Rosa, head of European XR and director of education at Accenture, added more information to Twitter. According to its Twitter, Accenture offers the broadest line of virtual reality products of any company in the world. Plus, the Oculus headset ordered from Accenture is the latest and greatest of all.


npe rose twitter

According to Nick Rosa, the Accenture virtual space, redesigned using augmented reality and virtual reality, allows users and staff to access and access from a variety of devices.

Accenture said the company expects phone conversations to become a long-term condition due to the impact of congestion. So this initiative is primarily about caring for newcomers and using a variety of methods to help newcomers working far away understand Accenture. In addition, various scenes can be created in the Accenture virtual space and sales skills can be achieved by participating in skills trainings.

According to Accenture's instructions, when employees access the virtual space, they can choose from several scenarios for the meeting to reduce the stress of the meeting. Employees can also configure PPTs in a virtual environment. Accenture has moved its 2020 Christmas party to a virtual space, decorating the entire room with a Christmas theme.


Accenture's virtual Christmas space

Source: Accenture official website

Accenture is at the forefront of bringing technology to the entire business.

Bain & Company: cloud computing will benefit from the Meta Universe

Bain & Company is a global management consulting firm based in Boston, USA. Bain Consulting, Boston Consulting Group, and McKinsey & Company have been named our primary management consulting firms. Revenue in 2019 was $ 4.5 billion, with a total of 10,500 employees.

Bain & Company's international partner Zhu Yonglei noted that cloud computing will always be behind Metaverse. He also said that cloud service providers like Ali and Tencent all have the first advantage over Metaverse. In addition, Cheng Xin, global partner of Bain & Company, told "Daily Business News" that cloud computing will continue to evolve in the future.

On November 28, 2021, Bain announced the “2021 China High-Tech Industry Report”. Today, cloud technology and intellectual property are the most popular investments. Over the past decade, these two positions account for one-third of all high-tech industries. The report also explains that cloud computing has become the driving force behind the growth in the market value of the technology industry.

Creating a meta world requires a lot of energy counting. The rise of the meta-universe will continue to drive the evolution of cloud computing. Zhu Yonglei also believes that the Internet will evolve from the 2.0 era to the 3.0 era, that is, a meta-global transformation.

With the rise of crypto in 2021 and the popularity of the NFT concept, new companies are likely to impact one after another, attracting global interest, and more and more people are pioneering these. areas. Facebook changed the name of the meta to an atomic bomb blockbuster, which would encourage online businesses to convert it into a meta-world.

However, Zhu Yonglei believes Metaverse still has more ideas than uses. And the strategies and benefits behind various cryptocurrencies are still being explored. Additionally, there is no consensus on whether the metaverse should be created by a distributed blockchain architecture. There is only a start, but the most important is that the meta-world still depends on the architecture of cloud computing. He believes that the meta-world, whether independent or not, requires a simple and expansive process.


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