Metaverse: real-world oasis or massive desert?

FT中文网 view 22 2021-12-4 21:07
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元宇宙:它是绿洲,还是现实界大荒漠?

Li Jin and Ma Li: Ultimately, the metaverse leads us to a combination of relationships, multiple oceans or multiple closed spaces. It is not just a technical problem.

At the end of October of this year, Facebook founder and CEO Zach Burke proposed during an online conference that Facebook would transform into a "meta-platform" in many ways, creating a "metaverse". ) - "Immersive" A "meta universe" which links virtual and real.

Even after skepticism and criticism, the term "meta-world" has become increasingly important to the attention and interest of capital, media and the public, and more. Translation and interpretation services are also available. The cost of impact improvement strategies, digital advantages, and even gaming products have skyrocketed across multiple platforms and companies.

01,fantasy and reality

Nowadays, people have different interpretations of the concept of metacosm, but they have all continued the rhetoric with similar concepts and ideas. When we examine these two levels carefully, we will see that these interpretations lack theoretical and technical implications.

In terms of theory, people often trace the concept of "meta-edge" to new dramas and movies that put the concept of "meta-edge" in the center of the road. This includes the new science fiction series "Avalanche" or "The Matrix" from 1992 and "Number One Player". These works describe the duration of the human future, the possibility that in human consciousness the borders of the virtual and the real are difficult to differentiate, or that the overlap between the two makes us forget the human spirit. Only technology can make dreams come true and use the imagination. This leads to another important part of the meta world: technology. But it is also one of the most criticized.

Whether it's a device people should wear when Zuckerberg speaks, or a technology like intelligence and blockchain, it wasn't born out of place, it's very new. The concept of 3Rs emerged long before the record for new research.

By definition, virtual reality (VR) creates virtual worlds through experimentation, and augmented reality (AR) uses technology to present virtual data in the real world, providing a human experience, understanding time and space. . Mixed Reality (MR) is seen as an additional layer of VR and AR technology, unlike AR to deliver virtual data in the real body if MR is more interactive and works in the virtual world. Indeed, the use of VR has become a form of entertainment. In contrast, two extremes (AR, MR) have become viable applications of this technology due to the popularity of online chat and home workshops. There is no beyond the essential ocean of "Ready Player One". The only difference is that the facts of the meta-world still don't have the intelligence to make this point of view true.

This isn't the first time a tech company has promised people it will launch a utopia. In 2012, Google announced the most popular social networking device, Google Glass, and was named Best of 2012 by Time Magazine. Since then, the product has been in development, and Google Glass has been banned for too high a price ($ 1,500) and has been charged with invasion of privacy. However, the main reason for the failure of this product is that the scope of application is limited and the cost of application is too high.

02,From Facebook to the meta-world

In his remarks, Zuckerberg noted that the “metauniverse” feature would pay more for security and privacy in addition to public sites like Facebook in the past. In the privacy settings, users can choose "when with others" and "when alone".

Since its inception in 2004, Facebook has come under fire for its human rights violations. In the film 'The Social Network', which marks the beginning of Facebook, the founder of the tech company stole pictures of Harvard University girls and posted them on Facemash, which raised a lot of money on feeling. With the rapid fall of 2020, Facebook has also become a hotbed of political and multi-party unrest in the United States, and has been criticized by many mainstream media for providing malicious information to children.

In October of this year, on the eve of Zuckerberg's meta-global announcement, Frances Haugen, Marketing Director for Facebook Whistleblower, introduced herself to CBS. Previously, he posted information on Facebook and an article in the Wall Street Journal telling the public that Facebook does not monitor or cause traffic harmful to young people. Additionally, when public consulting firm Cambridge Analytica was accused of using the personal information of 50 million Facebook users to interfere with the Brexit referendum and the 2016 US presidential election, Facebook sued the Federal Trade Commission sued in the reviews. This is to prevent Zach Burke from taking personal responsibility. At the same time, some Facebook marketers are now suing Facebook. When the public interest did not agree with that of Facebook, Hogan said, “Facebook has always chosen to pursue its own interests, like making more money. "We are not trying to make money, we are making money to provide better service."

Back then, Facebook's success was mostly about redefining the social model for people. In other words, the exchange of information in people's lives has gone from a one-way to two-way news transmission. This change is in line with the current model of network marketing. The results of the improvements over the past two years have also made people wonder why the public voice for peace and good communication in the face of such differences and differences in data is diminishing. Instead, has the relationship become the union of a small spirit amidst political turmoil, and even a monopoly on human power, knowledge, and interests?

The 2020 "Wall Street Journal" article titled "How Zuckerberg Learned Law" pointed out that during Trump's presidency, Zuckerberg became a business mogul with the help of political donations. Apple and TikTok political means. All of these facts make people wonder if Facebook is creating a more open space for human interaction in today's meta world. Or is it worth it?

Think Habermas recently criticized his past feelings of great communication. In today's digital age, is an anonymous virtual device a public virtual model? According to Habermas, this virtual space does not include or represent the real audience. She was so close to communication that when she was initially involved in private areas spanning public land, many voices were blocked and conflicting voices and needs were excluded. In the end, only the ads were considered true. , human communication has further polarized and ultimately distorted the real world, so this is a lie. Habermas cites the example of former President Trump gaining supporters through the daily media, and so it's all parties must move on to the president himself.

03,Transmission and technology

Historically, any contagion has not only caused great suffering and depression in human life, but has also caused changes in attitudes and technology. On the other hand, it is the story of the relationship that the Renewal and Reformation began, when the rapidly declining population led to the emergence of new technologies.

Likewise, the current spread has had a major impact on many traditional industries. In North America and Europe, the popularity of home shopping and online shopping after contagion impacting the real estate industry has been around forever, especially in the workplace and on corporate social media. In addition, the interactive desktop mentioned by Metaverse has clear potential for further development. In addition, significant investments in biopharmaceuticals and other emerging technologies of transmission could undoubtedly be a driving force in the advancement of human technology. However, when we can think of many new ideas and new technologies such as meta-universes and blockchains in the hope that we can lead to a better future, that expectation does not mean that our obedience to the vision will not increase. . .

As health experts Mumford put it, "Man became a machine before he completed machines to see his talents and interests." Historically, advancements in technology have led to organizations. Advanced technology has not deepened the stratification and organization of human life. This is the question of the tech community. In today's buzzword, everyone is like a machine stuck in an algorithm.

So today we ask, "Can decentralization technology on the blockchain affect foreign relations?" Or have they been repeated by external processes? Likewise, one would wonder if the metacosm is still somehow an estimate of human aspirations in real society, or is it a new oasis? How will this affect our main models and models of communication? ...

In Wachowski Sisters for the first time "The Matrix", the film presents us with a challenge. The really beautiful gadgets that humans have there and the human imagination are all simulated by the supercomputer. The mirror is not true. However, when the protagonist Neo wakes up from this myth, he finds himself in front of Chicago full of crumbling walls and ruins after WWII.

This time, Morpheus, the leader of the attack on the mainframe, greeted Savior Neo and said mockingly, "Welcome to the great deserts of the real world!" Fez is the sleeping god of the Roman gods, who ruled over human dreams. from the point of view of psychoanalytic theory, this seems to be an example for the future of humanity, if we step out of utopian ideology and face the desert of truth, we at least need dreams to be a fashion expansive and hopeful life. . just like the meta-world. embodies our desires, Bloch said in “The Hope Principle” that “It is only when the procedure is correct and prudent that we appreciate the power of desire. What makes us a union of relationships, relationships, multiple oceans, or even a closure - it's not just an intellectual problem, it depends on all of our needs and concerns.

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