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四月即将结束,在这一月中,耐克、阿迪和彪马三大运动品牌在Web3领域里动作频频,下面就让我们一起来梳理看看他们最近都在忙些什么吧。
美国知名健身鞋服品牌锐步正式递交两份入驻元宇宙申请书,官方申请已于 11 月 18 日星期五向美国专利商标局 (USPTO) 提交。
看多了李国庆抢公章,哈啰单车经理划破 70 辆美团单车拒不承认,Soul 运营合伙人在竞争平台 Uki 上发色情内容这样的离谱新闻后,人们会对「商业战争」这个词有些许怀疑。
加密分析网站Dune Analytics最近发布了一个NFT品牌案例研究报告,研究了大型品牌在以太坊网络上的NFT表现。
根据最新统计数据,Dolce & Gabbana、Tiffany、Gucci 和 Adidas 正在从 NFT 中获得数百万美元的收益,但排名靠前的是耐克。
2021对于加密市场而言是意义重大的一年,1月份加密市场的资本总额突破1万亿美元,而后仅不到半年便实现了翻倍,年底时更是一举突破3万亿美元大关。
如果探讨当下元宇宙关注度的来源,很大程度上来自于品牌的营销:不论是创造元宇宙概念还是蹭元宇宙概念,各大品牌都不断助推着元宇宙热度的提升。
今年2 月,RTFKT 发布了一个名为 MNLTH 的神秘盒子NFT,限量 20,000 个,发音为“monolith”。
Vault NFT上线不久后,耐克决定起诉StockX,认为该产品在未获得品牌授权的情况下,违规使用了耐克的商标、商誉和9款球鞋的图片,以此拉动销售。
2021年12月14日,耐克(NIKE)官网宣布将收购虚拟运动鞋设计公司RTFKT,耐克总裁兼首席执行官约翰·多纳霍公开表示,“这次收购是加速耐克数字化转型的又一步”。
2019年12月,耐克获得了CryptoKicks的专利,这是一种区块链驱动的系统,其中数字资产可以与实物产品配对。
披着 NFT 技术的炫酷外衣当然能在一时间吸引众多眼球,但科技发展日新月异,当下一个热点出现的时候,时尚NFT 又将何去何从?
Metaverse时装公司Space Runners在投资公司Polychain Capital和资产管理公司Pantera牵头的种子轮融资中筹集了1000万美元。
Considering the market reaction and the interest of other brands such as Nike in entering the metaverse, users seem to have accepted this decision, does that mean that another name may yet have entered the metaverse later? not really.
在“Nikeland”中,顾客除了可以在商店里尽情购物,用各种耐克定制产品装扮自己外,还可以玩各种体育类的小游戏,甚至可以利用互动体育材料来设计自己的迷你游戏。
The two cubes exchange new fashion information on the Roblox gaming platform. The biggest event in the metaverse is the announcement that Nike has announced Nikeland, Roblox's huge virtual store, where everyone in the game can actually wear Nike.
As we all know, intellectual property has been used to protect information expressed by human thought, be it in design, symbolism, or graphic design.
"Nike's joint venture business has already been completed. We look forward to the continued growth of the cooperative business, as the further expansion of digitization will strengthen the new product portfolio," he said. . Significant investments in the main engines of growth remain. "sau.
At the end of 2021, check out the big news on the crypto sports industry that happened last week, and you will find the information you are looking for.
Recently, the subject of the meta-world is hot. The Meta Universe is known as the Next Generation Internet. Since the future potential of the Metaverse is not limited, many tech companies are expanding the impact of the Metaverse market one after another.